Keystone CounselBoard · Coaching · ConsultancyIndependent counsel for owner-led businesses
Keystone Counsel brings non-executive direction, executive coaching and hands-on consultancy to business owners ready for their next stage of growth.
A trusted perspective at the top
Strong businesses do not always need more noise. Sometimes they need an experienced, independent voice that can see the whole structure, ask the difficult question and help the people leading it move forward with clarity.
How I can help
Each engagement is shaped around the business—not a fixed methodology. The common thread is practical judgement, calm challenge and an owner's understanding of what is at stake.
Independent judgement, constructive challenge and a steadying presence for owners and leadership teams navigating growth, change or complexity.
Straight-talking, supportive coaching that helps founders and senior leaders think more clearly, lead with confidence and make better decisions.
Practical operating support grounded in first-hand experience of building, buying, integrating and improving businesses.
Building internal capability so that stronger standards, skills and commercial thinking remain in the business long after an engagement ends.
Experience, not theory
For more than three decades, Pierre Guy has led, acquired, scaled and advised businesses across hospitality, property, construction and insurance-related services.
That breadth brings commercial perspective without losing sight of people, culture or the practical realities of delivery.
Discuss your board's prioritiesSelected track record
Built and led businesses in construction and regulated claims services, including a 19-person team and a client base of more than 550.
Led commercial performance across major UK and European hotel portfolios, supporting acquisitions, integrations and turnarounds.
Founded a hotel group, completed two four-star castle hotel acquisitions and delivered sustained operational growth.
Early leadership experience as a Reserve Lieutenant, complemented by formal executive coaching training.
How I work
Understand the business, the people and what really needs to change.
Ask the questions that create clarity, without creating unnecessary friction.
Bring perspective and structure when decisions carry weight.
Turn sound judgement into practical action and measurable momentum.
A confidential first conversation
If you are considering a non-executive director, looking for experienced counsel, or facing a decision that deserves a fresh perspective, let's talk.
pierre@keystonecounsel.co.uk